Move over TikTok pasta, there's a new viral sensation in town—and it’s not edible. (Well, it shouldn’t be. Please don’t eat the wax.)
Welcome to the golden era of candle-making: a dazzling world where your kitchen turns into a lab, your candles become celebrities, and your social media blows up with likes, comments, and desperate DMs asking, “WHERE DID YOU GET THAT VESSEL?”
Spoiler: the answer is Candlehaven.ca.
If you're ready to take your candle hobby from meh to mega-famous, we're handing you the glittering keys to the kingdom. This isn’t just about wax and wicks. This is about strategy, sparkle, and standing out in a sea of beige jars and overdone vanilla.
Let’s dive in, shall we?
1. Virality Starts with Visuals
Make Something That Stops the Scroll
You have 1.3 seconds to capture attention before the thumb keeps swiping. So what does that mean? Your candle has to pop. We’re talking:
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Unusual textures (like our Diamond Sparkle Dust – cue the gasps)
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Color-blocked layers (try our candle-safe dyes for ombré deliciousness)
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Fun toppings like Opal Mini Chips or embedded gel wax scenes
People aren’t just buying a candle. They’re buying an aesthetic, a vibe, a lifestyle. That means your candle has to look like it belongs on a Pinterest board curated by a highly-paid interior designer with a soft spot for boho glam.
👉 Pro Tip: Use Candlehaven.ca’s Coco Apricot Crème Wax for a creamy finish that photographs like a dream. Add gold leaf flakes if you want to stop hearts as well as thumbs.
2. Name It Like a Rockstar
“Vanilla Candle” isn’t going viral. But “Sugar Daddy’s Vanilla Secrets”? Now we’re talking.
Think of your candle name as the hook—the reason someone clicks, saves, and shares. It’s gotta be:
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Funny
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Bold
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Slightly inappropriate (if that’s your brand, which we fully support)
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Evocative of a feeling, a memory, a fantasy
You’re not just naming wax. You’re selling a story.
At Candlehaven,ca we see this magic in our top sellers like:
You want someone to shout “OMG I NEED THAT” before they even smell it.
3. Sound On, Engagement Up
Make Videos That People Want to Watch on Loop
In the candle world, there are a few key formulas for going viral:
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Pour porn: Up-close shots of you pouring molten wax in slo-mo. Bonus points for background ASMR and sparkles.
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Satisfying toppings: Placing dried flowers, crystals, or shimmer dust in perfect symmetry? Addictive.
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Candle fails: The wick flops, the jar cracks, your cat walks into the shot—people love chaos.
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Behind the scenes: Unboxings from Candlehaven, fragrance testing, wax mixing—this makes your audience feel like insiders.
Don’t forget to use trending audio and keep the lighting bright, even if your candle is “moody noir whiskey forest vibes.”
👉 Need help shooting content? DM us on Instagram! Candlehaven is always here for free advice.
4. Pick Scents with a Story
If your candle looks viral but smells basic, you’ve lost the plot.
When you buy fragrance oils from Candlehaven, you’re not just getting “apple.” You’re getting:
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Apple Cinnamon Delight (hello, fall TikTok dreams)
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Christmas Fir (smells like your rich aunt’s ski lodge)
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Champagne & Strawberries (literally made for Valentine’s content)
Tell the scent story in your captions. People eat that up. (Again, not literally. Still don’t eat the wax.)
5. Embrace the Weird
The weirder your concept, the more shareable it becomes.
Try:
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Candles that look like cocktails
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Galaxy gel candles with star glitter
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“Ugly Cry” breakup candles (with a burnt mascara scent?)
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Candles with messages that melt into view (yes, we can teach you that trick—just ask)
One of our fave Candlehaven creators made a “Tax Season Is Hell” candle with a fire & brimstone scent and little demon wax melts. It sold out.
6. Collaborate to Elevate
Want to blow up faster than a champagne-scented soy bomb?
Do this now:
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Email us at collabs@candlehaven.ca (we answer fast and with emojis)
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Pitch your idea: we love working with candle makers who are bold, original, and kind of hilarious
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Get featured on our website under Featured Makers, and let our audience shop your creations
We also LOVE reposting viral content from our customers. If you tag us, and we like your vibe, you’ll be up on our homepage faster than you can say “triple wick gel wax fantasy.”
7. Use the Right Hashtags
Hashtags are still alive, we promise.
Some go-tos:
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#CandleTok
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#AestheticCandles
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#PourPorn
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#CandleMaking
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#Candlehaven.ca (use this one to get noticed by us!)
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#SideHustleQueen
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#CandleBusinessTips
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#SmallBusinessCanada
And don’t forget regional tags if you’re selling locally, like #TorontoMakers or #VanCityVibes.
8. Bundle. Rebrand. Repeat.
You want people to follow you, not just buy once. So give them a reason to stay:
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Launch seasonal bundles: “Spring Flings Collection” with matching pastel wax
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Make mystery boxes: “Viral Candle Roulette”
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Create “dupes” of expensive luxury candles (our oils can help you recreate the $98 Diptyque vibes for $8)
Every time you launch something new, treat it like a Netflix premiere. Drop teasers, do countdowns, post BTS, and for the love of sparkle, make people care.
9. The Real Secret Sauce? Candlehaven.ca
Let’s get real for a second.
You can have the best ideas, the funniest names, and the hottest TikTok audio... but if you’re using junk wax and knockoff oils? It won’t stick.
That’s why Candlehaven.ca exists.
We give you:
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The most photogenic glass vessels in Canada
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Premium soy, gel, coco apricot, and sand wax
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One-of-a-kind diamond sparkle dust, and fragrances
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The best customer service this side of the wick
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An invitation to collaborate, get featured, and build your candle empire with us
We’re your co-pilot, your hype squad, your supply hookup. Whether you’re going viral on Instagram, TikTok, YouTube Shorts, or just your Aunt Linda’s Facebook feed—we’re behind the scenes making your candles look (and smell) legendary.
10. Want Free Promotion? Slide Into Our DMs
We’re not just a supplier. We’re a stage.
We actively promote our customers:
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On our homepage
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In our newsletter
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Through our social media
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In collabs with influencers and creators
If you're making viral-worthy stuff using our supplies, we want to feature you. Reach out to us via:
The Quick Recipe for Going Candle Viral:
🕯️ Grab unique supplies from Candlehaven.ca.
🎥 Create content that’s scroll-stopping and snackable.
✨ Use sparkle, clever names, and trending sounds.
📦 Bundle your ideas. Create limited editions.
📢 Tag us for free promotion. We WANT you to succeed.
Final Words (and Wick Wisdom)
Candle making isn’t just a cozy craft anymore. It’s a content goldmine. With the right tools, the right mindset, and a little sparkle from Candlehaven.ca, you’re not just making candles—you’re building a brand people will binge-watch, buy from, and beg to collab with.
Your future followers are out there, double-tapping in the dark, waiting to discover their next obsession.
Light the wick. Hit record. Tag us.
And let’s go viral, baby.